The basis of a strong corporate image

Since its inception in 1995, Promeco NV has specialized in and been known for its A to Z development and elaboration of national and international collections for loyalty campaigns in the retail sector.

During this time, Promeco was also developing innovative technologies. These technologies formed the basis for launching its own brands on the international market, including Sanodegusto and 30seven.

On the one hand, there is the Novaheat technology, which is a heating technology used in the textiles of the private label 30seven®. On the other hand, there is the TempControl technology, which is a heating/cooling technology integrated into the serveware of the second private label, Sanodegusto.

This made the name Promeco officially associated with innovation, while triggering innovation is still a daily driving force.

“The innovative nature of this West Flanders company did not go unnoticed by anyone:
Promeco won no less than 4 innovation awards for its revolutionary TempControl concept.”

The dynamic present

For Promeco, evolving with the market meant a transition from loyalty campaigns in the retail sector to gaining the trust of the international online consumer.

Promeco has always been responding to existing and emerging trends on the market when developing its collections. A few years ago, it became clear that it was time to respond to the then emerging and now predominant trend, e-commerce. The horizon shifted completely and it broadened: online sales of own and licensed brands became the main activity, complemented by retail sales.

Today, the years of experience in the A to Z development of collections can be applied to both innovative own brands and high quality licensed brands. The brand’s focus on product categories such as cookware (Qulinart by Brandt and Sauter), kitchenware (Sabatier, Purewood and Sanodegusto), home decor (CXL by Christian Lacroix, Cacharel, Chevignon) and fashion (Lamarthe, 30seven).

An internal team of experts is complemented by strong and trusted national and international partners. This guarantees a qualitative global approach to collections, from idea to elaboration: developing new concepts, sourcing the appropriate suppliers, marketing, sales and logistic follow-up to the customer.